Eight companies wield enormous power over the entire internet: Google, Facebook, Microsoft, Amazon, Apple, Baidu, Alibaba and Tencent. Most internet users today are in daily contact with at least one. They each have so many different products, services and investments that it’s not always clear what their main source of revenue is, or how a company profits from services offered for “free,” such as search, email, games, social media or instant messaging.
Just how do these giants of the internet make money? We’ve sorted them into four overlapping categories according to their primary source of revenue.
How do you believe the leading business models of the internet will change over time?
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I think the business models will be moving toward subscription models offering very specific services, and away from advertising based models. People are fed up with the ads. And they are fed up with the corporate quality of the internet experience. It isn't 1995 anymore. Back then, the internet was free wheeling and not corporate at all. That world has ceased to exist. Now it's a world of giant corporate players, and the use of ad blockers is growing.
For myself, to the best of my knowledge I have managed to completely stop giving money and information to any of the eight companies you listed in this article. I used to spend all of my time on their services, but no more. Now I read printed books. I listen to music on physical media. I spend time with real friends and we actually see each other face to face. It's a lot nicer. And I think it's healthier too. I recommend it.
Education and a raise in consciousness for personal responsibilities.
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As the Net Neutrality debacle showed us (and continues to show us) is that large companies would rather let the world burn than have their business models wrested from them. These companies will protect their business models until the day they die, and as the "Goodbye Big Five" news article showed, these companies have made it nearly impossible to live without them. Just "wanting" to leave won't cut it.
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WELL I JUST DONT THINK MONEY WILL MAKE MUCH DIFFERENCE IN INTERNET FUTURE SINCE ITS THE USERS WHO WILL USE WHAT THEY WANT. SOON PEOPLE WILL WAKE UP TO THE WEBS ACCESS WITHOUT NEEDING A PROVIDER JUST AS I HOPE THEY REALIZE THEY CAN PROVIDE MANY FUTURE CHANGES. SO GLAD TO READ OF WOMEN GETTING ONLINE! THE IDEA OF LIVING IN A MANS WORLD IS GETTING OLD. WOMEN ARE THE THINKERS I BELIEVE AND AM EXCITED TO SEE WHAT IS COMING.